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Instrument of self-regulation

Title:

Subcode of Conduct for Search Engine Providers of the Association of Voluntary Self-Regulating Multimedia Service Providers

Entry into force:

21.12.2004

Type of document:

Subcode of Conduct

Geographical scope:

Germany

Content-related scope:

web

Related areas:

consumer rights,
youth protection

The aim of the Code of Conduct of Search Engine Providers is to improve consumer protection as well as protection of children and young persons with their use of search engines in Germany.

Providers of search engines are generally only acting as information intermediaries and do not make their own content available. They are aware of their particular role in making information available on the Internet. The Code of Conduct is an expression of this awareness and their respective voluntary commitment. It is applicable for search engines in Germany, with companies doing business internationally for their German search engine offerings and represents a definitive regulation for the field of searches.