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Instrument of self-regulation

Title:

Lithuanian Code of Conduct for Advertising

Type of document:

Geographical scope:

Lithuania

Content-related scope:

advertisement

Related areas:

Lithuanian Code of Conduct for Advertising is a set of rules for determining advertising operational standards, which undertakes to comply voluntarily participating in the advertising business operators and applied in accordance with general requirements of existing legislation. The Lithuanian Advertising Bureau, a member of the European Advertising Standards Alliance, carries out most advertising self-regulation currently practiced in Lithuania. The bureau has adopted the Lithuanian Code of Conduct for Advertising, which is based on the International Code of Advertising Practice adopted by the International Chamber of Commerce.