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Organisation of self-regulation

Name:

Association ‘Lithuanian Advertising Bureau’

Type of organisation:

Geographical scope:

Lithuania

Content-related scope:

advertisement

Related areas:

In March 2005 the association ‘Lietuvos Reklamos biuras’ (Lithuanian Advertising Bureau) was established by the initiative of Lithuanian advertising agencies and media representatives. The Advertising Bureau aims to develop advertising sector in Lithuania and to create and improve management of self-regulation and fair competition in advertising, thus ensuring consumer protection and public interest. It is also responsible for the administration of self-regulation system and the national advertising activity code, which is based on the implementation of the Advertising Activity Code of International Chamber of Commerce, so that all advertisements which do not comply with the standards are quickly corrected and eliminated.