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Sharing, networking, liking - young people between stubbornness and adjustment in the Social Web

Published on: 05.02.13
Source: Pressemitteilung Bayrische Landeszentrale für neue Medien (BLM), JFF - Institut für Medienpädagogik

German survey on the importance of social networking services for young people

The survey 'Sharing, networking, liking - young people between stubbornness and adjustment in the Social Web'' shows what significant value the Internet takes as a platform of reception and presentation in the life of adolescents and how this has changed in the last five years.

This fifth convergence study was implemented by the German Institute for Media Pedagogy in Research and Practice (JFF) on behalf of the Bavarian Regulatory Authority for Commercial Broadcasting (BLM). Therefore, the JFF interviewed in four qualitatively compiled research sections (sub-studies) 147 young people with different educational background with regards to their online media activities. The results show that young people go stubbornly their own ways in the current media world, but (have to) adjust also to the requirements of the given offers. Here, girls and boys face the challenges at different levels.

One focus of the presentation and publication in the BLM Series are the results of the current fourth sub-study. It puts the identity work of 13 to 17 years old in social networking services in the centre. Against the background of a close interlocking between reception and interaction in social networking services it is examined how young people link media behavior and identity work.

Further information on this survey in German can be found here.